In 1969, one of the most adored instruments by musicians throughout the world was conceived, the Craviola®. An idea concertedly devised by both Giorgio Giannini and guitar player Paulinho Nogueira who, while having a snack and talking about the guitar models available in that period, started to outline on napkins some possibilities for differentiated shapes until they reached the design that has mesmerized so many musicians and admirers.
The Craviola® is a Giannini internationally patented exclusive product. Its name was only given after the construction of the first prototype that was a twelve-string model. And as the strings used for the test were mostly viola ones, they obtained this resounding result that ended up helping with the name of the instrument. As Paulinho could not guess what sound alteration would come out of that novel shape, he only realized the sound was unique after he played the first model. “It had not dawned upon me until it was ready. As it sounded a bit like the harpsichord (in Portuguese cravo) and a bit like the viola, the obvious name was born. They really liked the name in the United States, it suited really well.”